Writing Articles to Captivate Readers



The art of writing articles is not always easy to pickup right away. You’ll need to spend a lot of time practicing writing, but also reading similar articles or books which peak your interest. Only through reading others’ writings can you understand more complex vocabulary and grammar. But keep in mind that not all complicated writings are good or worthwhile.

In this article I’d like to take a deeper look into writing articles which captivate your audience. Articles can be published in print, such as newspapers or magazines. But you could also publish online to a blog or web magazine where readers have access from any computer in the world. Because there is such a huge global audience you’ll really need to determine your own writing style and what makes you stand out.

Working Up Headlines

I would argue that about 70% of selling any article is an alluring headline. You want to catch people’s interest whether they find your link on Twitter or in Google. Headlines stand out on their own because it’s how your article will be referenced. It should give a really solid overview of what you’ll be offering in the article.

So how can you come up with these creative headline ideas? That does take practice and an understanding of what “sells”. It’s a good idea to check out some popular social news websites such as Reddit or StumbleUpon and see what’s listed in their popular links. This is a great method for introducing yourself to the world of writing all over the Internet.

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And it’s also pretty easy to determine which headlines stand out and catch your attention. Maybe write down some of these ideas or save them into a document on your computer for reference. In the beginning it will feel like a struggle, but the more you practice the easier it’ll become.

The title of any good article requires description with practical implementation. You want people to read the headline and think “wow this could be useful”. It’s about offering information which people really want and can’t find elsewhere. Or even if they can find similar information you want to offer the best quality compared to anywhere else!

Split-Up Typical Page Flow

You shouldn’t try to force writing into blocks of paragraphs which feel uncomfortable or look clunky to read. Writing articles on any topic gives you the ability to manage the space between your sentences. This can often make a big impact on how people are reading your words.

For example, it’s common to split paragraphs based on new ideas. But there are also people who would argue a paragraph is not complete without at least 4-5 sentences. But if this doesn’t fit your model of writing then trash it! There aren’t specific rules for properly formatting spaces and paragraphs except whatever will make your text easier to read.

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It’s also nice to include segments between paragraphs, such as pull-quotes or images or unique lists. You can put together related links to other articles for your readers to check out. Or pulling a unique quote from an external article is also a strong illustration of writing style.

Offer Something Extra Unique

Readers want to check out your articles if there’s something unique you can offer them. Magazines will often include free samples or galleries inside the publications. And on the Internet you have even more options to include free downloads for readers.

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Immediately I would consider web designers/developers who are frequently interested in free resources. These may include photographs, PSD files, icons, web graphics, or even open source code samples. Granted these are just a couple of specific ideas which are currently popular – but you can find ideas related to your own niche too.

Even offering unique information within your article is enough to draw attention. When people are searching on Google to find the answers for specific questions there is no reason your article couldn’t be within the first few results. Target diverse keywords which relate to queries your readers may be entering into search engines. This is the best way to organically rise within the ranks of millions of other websites and draw in traffic from interested prospective readers.

Avoiding Redundancy

Make sure each headline you create is unique from within every piece of content. You want to avoid repeating unnecessary lines which ultimately serve as a distraction from the purpose of your writing. This can be accomplished by mapping out a quick outline for each article and expanding on key areas.

For example if you need to discuss the benefits of freelancing, you may split this idea into 5 or 6 sub-headings. Then from here you could plan to include points inside the list which reference further ideas, quotes, or even links to other articles. Obviously this will require more time but you’ll produce much higher-quality work in the long run.

Another great tip for avoiding redundant writing is to expand your own vocabulary. Check online with one of the many synonyms websites to find related adjectives or verbs. Using more extravagant vocab will not only impress readers, but it gives yourself a sensation of adornment which is quickly reflected in your writing.

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It does help if most of your ideas are unique in comparison to other websites. In our current age there are plenty of blog posts already online which cover a majority of topics. But this doesn’t mean you’re left with absolutely no recourse. Just play upon these topics in a different light, and shine your own opinion into areas which have been glossed over previously. With this understanding you can write compelling headlines which offer real-world value while also competing with millions of existing articles from around the world.

Final Thoughts

To get into writing you’ll usually need to be reading other articles and always be practicing. Studying correct syntax and proper grammar are merely the first few steps, yet always important ones. But I do hope this guide can get you thinking in the right direction as a writer.

It will take a lot of hard work and long, weary days pounding away at the keyboard. But even after a few weeks you’ll begin to notice yourself writing much quicker and with more enthusiasm. By studying trends and topics in writing styles you’ll feel much more comfortable as you approach new article ideas. But to get started all it takes is a computer and some free time.



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